As advertising vehicles, commercial products are in fierce competition with digital platforms which are clearly gaining ground. But print media still have obvious advantages over their online equivalents. They attract greater attention than a newsletter sent by e-mail. The feel and high-quality appearance of the printed medium also lend greater value to the product being advertised.
More and more companies who have previously advertised their products exclusively online are now opting for a target group-oriented approach using print media. What’s more, combining digital elements such as QR codes or augmented reality elements and high-quality print products creates vital added value. In order to succeed in this sector, it is necessary to have a clear strategy and lean, efficient production that optimizes both costs and profitability.
Speedmaster perfecting presses offer a whole host of possibilities for ensuring a flexible response to specific requirements while still delivering reliably high quality.
Find out more and read how Speedmaster perfecting presses are helping our customers: